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Marketing Direction provides valued business intelligence to a range of clients in the UK and overseas. |
EDR (European Data & Research)
EDR was acquired by the MDL Research Group in July 2005 having originally been founded in 1973 as one of the first research companies specialising in multi-country European research.
EDR has been serving the international market research needs of multi-national companies for over 30 years. Today it ranks as a leading specialist research provider in the field of multi-national market and media surveys.
EDR has developed a high level of expertise in the area of international travel research, having conducted large-scale airport-based surveys every year since 1986 under the name of International Air Travel Surveys (IATS). In January 2003 IATS was established as a wholly-owned EDR subsidiary to give it a separate identity as a company operating worldwide and specialising in the travel market.
EDR's reputation derives from a combination of rapid top-level response to client needs and a consistent attention to quality. Its particular strength lies in delivering demanding large-scale projects while retaining the personal touch of a small operation.
EDR through MDL Research Limited is accredited to both BS7911/MRQSA (Market Research Quality Standards Association) and IQCS (Interviewer Quality Control Scheme)