Business Intelligence Consultancy

There are several factors contributing to the rationale for the development of the Business Intelligence Consultancy:

• We do not treat research as commodity – a criticism often aimed at some of the research houses that rely on branded products for their revenue.
• Our aim is to aid researchers, marketers at all levels of management within client companies, now often hard pressed due to down-sizing, by offering services at all stages of the research process that will make their life easier. Specifically, it is our intention to provide not only data, but also information and, above all, insight.

Consultants in the BIC include the existing four partners of the MDL Research Group plus specially selected experts from a range of marketing services, including those from the client-side.

An appropriate team of consultants will be drawn from disciplines including:

• mainstream marketing
• brand strategists
• advertising and planning
• media buying and media planning
• training
• human resources (including culture change specialists)
• direct marketing
• promotions

The types of project that the Business Intelligence Consultancy will undertake include:

• strategic research reviews
• brainstorming and "breakthrough" research
• communication audits & evaluation of research dissemination strategy
• appraisals of continuous studies
• competitor intelligence
• fusion
• professional witness services
• research purchasing advice
• "contracted" MR consultancy for clients without internal MR function
• authoring briefs
• overseeing pitches
• awarding & managing contracts
• analysis and interpretation
• management summary report production