 |
Marketing Direction provides valued business intelligence to a range of clients in the UK and overseas. |
Marketing Direction International
As the global economy continues to expand, with new national markets becoming economically enfranchised, international research has become the norm rather than the exception. Marketing Direction International is well versed in the techniques and specialisations of multi-country research.
Overview
We know that good international research is not easy to deliver, that attention to detail is paramount, and that cultural considerations and distinctions are often as important as linguistic ones. We also believe that good international research in common with good domestic research, is driven by clear communication and briefing of objectives by quality individuals.
Partners
It is crucially important to choose the most appropriate local research partners. As an independent organisation, we are not constrained in our choice of partner agencies and can choose the very best in each market we research.
Director-Led
The international team at Marketing Direction can offer over 50 years of global research experience. All Marketing Direction International research projects are led by a Director of the business.
Global Coverage
The list of countries we have worked in is truly extensive and includes established as well as developing markets.
To further support this positioning, we have now launched our BRIC Initiative. This is a Marketing Direction led partnership between forward thinking agencies in the key emerging economies of Brazil, Russia, India & China.