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Marketing Direction provides valued business intelligence to a range of clients in the UK and overseas. |
Broadcast Research
Media Marketing Direction has helped inform the decision-making of broadcast sector clients in many ways. For example: -
- Through tailor-made services & syndicated reports on embryonic sectors.
- By tracking the awareness of, and attitude towards satellite TV in the UK (since 2 years before the launch of a UK based satellite service).
- By offering research-based consultancy in terrestrial, satellite, cable and video broadcasting .
- Developing & researching new platform, channel and programme concepts.
- Through testing customer perception of the interactive TV market in the UK.
- Developing supportive cases for franchise application.
- Through global out-of-home viewing measurement.