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Marketing Direction provides valued business intelligence to a range of clients in the UK and overseas. |
Out of Home Media
Outdoor and ambient media are areas that have been relatively poorly served by the research industry. Most often, they have traditionally been viewed as poor relations of broadcast media advertising.
From simple traffic counts to more complex interviewing, Marketing Direction provides independent verification of audience size (OTS & Reach) and structure, as well as frequency of exposure (Repetitions & Build).
Quantitative and qualitative methodologies are combined to achieve a holstic overview of media effectiveness & a template for future investment.
Research has been conducted across all of the following out of home media:
- Posters - from 4 sheets to 96 sheets
- Digital Screens - in-store & out-of-home TV & public information at transport hubs
- Bus & train interiors
- Bus sides and liveried buses
- Taxi Media
- In-flight media and IFE
- Shopfront Media
- Point of sale materials
- Coupon magazines & coupon dispensing machines
- Counter leafleting
Whatever the medium, whether existing or conceptual, Marketing Direction has the experience to help maximise ROI for media owners, media partners and advertisers.