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Marketing Direction provides valued business intelligence to a range of clients in the UK and overseas. |
Magazine Research
The magazine sector continues to vie with other information and entertainment sources, not least the internet, for share of consumer attention & spend.
In an increasingly congested and diverse marketplace, Media Marketing Direction's magazine research is helping clients to identify, refine and launch new magazine concepts, and to track their success on the shelves, alongside established titles.
Magazine research has been a mainstay of Marketing Direction's work since the company was first formed in 1979. When looking at developing new titles we have particular skills in the fields of:
- market sizing
- concept development
- sales & circulation forecasting
- dummy testing
- editorial development
- cover impact
- advertiser research
- launch tracking
- post-launch development
Our market estimation model has provided extremely reliable sales estimates for over 20 years.
Our work on existing titles focuses on editorial development, re-launch potential and the tracking of awareness, purchase, image and advertising.
In addition, we offer expertise in market studies and the sophisticated analysis of purchase behaviour based on a combination of survey research and enthnographic observation.