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Marketing Direction provides valued business intelligence to a range of clients in the UK and overseas. |
Retail Research
The retail environment has been transformed in recent years and the growth of the Internet and direct delivery as a retail option has created a thriving self-service mode.
Regardless of the market dynamics & developments, understanding consumer purchase behaviour and motivation has remained the over riding focus of Marketing Direction research in this sector.
Marketing Direction has been a leading light in retail research for over 20 years. We are well equipped to help our clients in all of the following areas
- Shopping Behaviour – How do customers behave and why? What would it take to change behaviour?
- Store Location Planning – Where should it be (and why) in order to maximise customer visits?
- Store Layout and purchase environment – Optimisation of layout options to maximise potential and delight customers.
- Category Management – Input for retailers and suppliers alike.
- Customer Satisfaction – Ad hoc or continuous reviews leading to action planning for customer retention.
- Customer Segmentation – Practical research providing identifiable segments that can be effectively targeted.
- ‘Mystery’ Shopping – Audits and assessments of the actual customer experience.
- Promotional Activity and Point-of-Sale – Maximising effectiveness
- Franchises – A portfolio of services to help maximise the benefits for franchiser and franchisee alike.
- Employee Attitude Research – Understanding and responding to employee concerns in order to improve service performance and retain loyal and motivated staff.
Marketing Direction’s holistic approach combining quantitative, qualitative and observational methodologies allows retailers and suppliers to view the big picture as well as the detail.