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Marketing Direction provides valued business intelligence to a range of clients in the UK and overseas. |
Transport & Logistics
Research into transportation and logistics issues has grown in significance in recent years as companies have come to appreciate the impact that efficient distribution and logistics can have on the bottom-line.
Marketing Direction offers a unique blend of industry expertise and research insight to professionals involved in transportation and logistics fields worldwide.
In addition to working as research suppliers to the industry, our executives have worked in senior client-side positions themselves. They understand industry issues and are able to bring strong research skills to bear in evaluating business opportunities and challenges.
Marketing Direction applies sound research thinking to marketing issues in the transportation and logistics sector. Our expertise in this field covers transit testing, service auditing, new-product-development, image-monitoring, usage and attitude studies, customer satisfaction and retention, and market sizing and segmentation.