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Marketing Direction provides valued business intelligence to a range of clients in the UK and overseas. |
Travel & Leisure
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The travel and leisure sector is probably at its most bouyant and competitive for many years.
Following the downturn in air travel directly attributed to the effect of terrorist activity in 2001/2002 the market has returned to confidence as security measures have been tightened.
Competition between the airlines is rife as major airlines seek to protect market share against each other and the low-cost sector. Increased levels of disposable income, a reduction in working hours, cheaper air travel costs and the ease of self-booking flights using accessible on-line systems are all factors that have contributed to the continued growth of this sector.
Marketing Direction specialises in international travel and leisure research. The airline business and aviation are areas of particular expertise. Our executives have been researching these markets for the past 18 years. We have carried out research on behalf of many of the world's leading airlines and alliance groups, across all continents.
In addition to our airline specialism, we also regularly conduct research into other modes of travel and the hospitality sector, for national and provincial tourist boards and for tourist attractions worldwide.
Across all these sectors we have provided our clients with insight and recommendations that served to drive real change across their businesses.