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Marketing Direction provides valued business intelligence to a range of clients in the UK and overseas. |
Youth Sector
Researching youth markets has always presented challenges and opportunities in equal measure. Young people are creative, insightful and refreshing in their thinking. They have a great deal to offer marketing professionals keen to tap into their energy. But they are notoriously difficult to research well.
Since its inception in 1979, Marketing Direction has focused on youth markets. Many of the most successful youth magazines have been developed and launched on the back of research carried out by Marketing Direction. Clients such as EMAP, Disney, Times Newspapers and The Girl Guide Association have benefited from our expertise in this sector.
Throughout the 1980s and '90s, Marketing Direction's annual, syndicated report, 'Youth Facts', monitored youth attitudes and outlook, focusing on activities, interests and attitudes, as well as providing profiling information.